![]() Buyers are more informed than ever, and face-to-face engagement forms only a tiny part of the buyer-seller relationship. As sales trainer John Barrows recently told us, “We have to stop spamming people, both on the sales and the marketing side.”īuyer/seller dynamics have shifted in many ways thanks to messaging, and especially in SaaS. It feels lazy, looks spammy, and it more than likely isn’t going to elicit a response because – guess what – everyone else is doing it too. Untargeted outreach like this is the business equivalent of getting a “‘sup?” text from an acquaintance you barely know and haven’t seen in ages. Let me know if I can help with something!” On the other hand, it’s now really easy to spam 50 people. On the one hand, it’s now really easy to send out a message to 50 of your customers to say “Hey Eric, just checking in to see how you’re getting on. Strategize your use of GIFs before throwing them in an email, the last thing you want is someone clicking away before getting to the actual content of your message.When it comes to engaging with customers, modern messaging tools can be a blessing and a curse to relationship management teams. When GIFs aren’t overdone, they can benefit your brand. These email campaigns use GIFs in a relevant, simple, and engaging way. The animation rotates through their colorful collection which is captivating and amplifies the audience’s perception of the brand. Rather than insert multiple images into your email, this captures it all. Allowing your audience to view the new functionality can be much more engaging than a wordy description.īoden : The brand uses an appealing GIF to showcase its “Boden Bright” clothing line. Instead of explaining in words, this animation showcases how this new feature works. Lyft: Lyft uses this GIF to their advantage by showing a new feature on their app. The GIF is simple and settled, which doesn’t take away from the content of the message. Track your emails Get real-time insights from your inbox Try Yesware Free Email Campaigns That Use Gifs the Right WayĪway: This GIF showcases the functionality of the product and what exactly comes with the suitcase, which amplifies its value. Now, let’s look at some examples of successful email campaigns that used GIFs to their advantage. Leave the Cardi B GIF at home and opt for brand-centric, timeless visual content. Millennials and Gen Z have been receiving marketing emails since middle school, and they know when you’re pandering to their demographic vs offering them something useful. Pander to Millennials : This goes hand-in-hand with staying on brand. We all love Michael Scott, but it’s time that these GIFs retired to their home on Instagram & Slack. Rely on “entertainment” GIFs : These GIFs were acceptable to include in sales and marketing emails for a period of time, but that time has passed. If the GIF is settled and not obnoxious, they’re easier to avoid if you hit a GIF-hater. Also from a sensory perspective, some people don’t like the idea of an image moving on their screen without them controlling it. Flashy and bright colored GIFs can feel obstructive, so be careful and don’t overdo it. You also run the risk of using GIFs that people have seen before, which isn’t the best look for your sales/marketing team. If the GIF itself seems out of left field, recipients will disengage – so keep it brand-conscious.īe original: While it may take more time upfront, it will pay off to put together an original GIF rather than recycling stale GIFs from GIPHY. Stick to your brand: Eye-catching GIFs can draw readers in and boost your click-rate, but remember to stay on brand. Using GIFs in this way showcases the value proposition of your product or service and saves your recipients from reading paragraphs of copy. Show product functionality: GIFs can be super useful in giving a quick glance at product functionality. Here’s our list of Do’s and Don’ts for getting there. Our belief is that there can be a time and place for those entertainment GIFs – but with the onslaught of emails sent out each day, it’s time for GIFs to grow up. With Account Execs and Account Managers constantly looking for ways to stand out, attaching an animated GIF to your email is certainly an effective strategy.īut in 2019, are all GIFs created equal? With the hundreds of unsolicited emails you receive per week, do GIFs draw you in closer to the ideas being communicated or do you roll your eyes when a sales rep uses a GIF purely for entertainment value? It’s a wise decision as studies show that including a visual asset in your email improves click rates by 42%. Whether you enjoy them or not, you’re bound to see a flashy image that loops continuously on your screen while scanning your emails.įor our own customers, hundreds of Yesware users each day include images/GIFs in the Templates they create. In the visual world of 2019… GIFs have become unavoidable in sales and marketing email campaigns.
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